Every time that you and your employees go out into the community with your marketing materials, you are delivering a unique message about your company and the goods and services that you offer. That’s why it’s very important to carefully think and plan each event that you will be attending so that you can take quality materials that deliver the right message about who you are and what you do.
Take for example a trade show; here you will have a host of potential clients all of whom are already interested in your products. If you can use marketing tools that give those potential customers the right message, the materials that you are using will easily pay back dividends against their cost in a short amount of time.
What should your trade show booth look like? Use the following ideas to add a powerful punch to the time that you spend in your booth connecting with potential clients.
- The experts at Easy Print suggest that you use a roll up banner to identify your space so that clients searching for products like you offer will see where you are quickly when they enter the room. Instead of having to follow the small map that they are given upon arriving at the trade show they can find your company by following the large pull up banner that you have displayed above your booth. This can be especially helpful if your booth is located along the back of the vendor area or in a location that is hard to find. You can also use pop up banners alongside your booth to drive traffic to your booth.
- Keep your booth tidy and also provide a small free gift that your visitors can take with them. This gift should carry your logo and contact information so that they can learn more from you once the take some time to look at their bag of gifts. An excellent idea is to provide a bag with the name of your company and pertinent information about your product printed on the side. Attendees will then be carrying a small advert for you all over the show area. Everyone loves a free bag to carry their items in so you’ll find that the crowd makes its way to your booth first; offer them a bag and invite them to take some of your materials with them or to ask questions of your staff.
- Ask your employees who are working the trade show booth to refrain from eating whilst they are inside the booth area. This is rude and prevents them from speaking with and answering questions of possible clients. No one wants to discuss a new product or service with someone who has their mouth full of food. Provide name tags for each employee and coordinate every piece of material that you use with the banner hanging high above your booth.