When you have a pop up banner out there on the streets, there is a chance that at least 100 people will see it and read what is written. Perhaps, 10 of them will come closer and find out more details. You don’t expect all 100 to buy your products, but at least some of them will do. In every 1,000 people, you might have around 20 of them buying your products. If there are 5 roll up banners out there, then the number could increase.
In short, it is best to print lots of pop up banners and have them displayed in various areas. The only problem is that as soon as you print several of them, you also increase the cost. The good thing is that there are ways for you to reduce the cost when printing multiple pull up banners.
- Buy in bulk
You might think that when you order a lot of them at once, you spend more. In a way, this is true. The cost really increases. However, there are printing companies that are willing to reduce the cost as a form of promotion. For instance, you can have 5 banners printed for half the price.
- Show loyalty to the printing company
Aside from a pull up banner, there are other traditional forms of advertising such as brochures and flyers. Companies printing banners also print other advertising materials. You can remain loyal to them if you want to reduce the overall expense. When you are loyal, you might be given a discount. You can also print other advertising items in bulk to reduce the expense even more.
- Learn how to negotiate
When it comes to printing companies, you have to understand that they are willing to make adjustments on their prices. It is just a matter of using your negotiation skills. You might be surprised that a lot of them are fine with reducing the cost even further if you just talk to them. Be prepared to justify your bargaining. For instance, you can tell them that you are not using a lot of colours in your pop up banner. You can also tell them to reduce the size a bit if you wish to reduce the overall expense as well.
It takes the right amount of negotiation and justification to reduce the cost of roll up banners and other advertising materials. You might also want to check out cheap banners UK if you wish to see the prices reduced even further. When you partner with the right company, you have nothing to worry about. You can just focus on coming up with a high quality banner.